ABOUT US
Mission and values
Food has this ability to bring people together to celebrate, laugh and connect. With just a few ingredients, we create magic because whatever you eat deserves to be full of flavor and joy.
Since the beginning of the adventure, we have always tried to make decisions and create products that we can be proud of: noble ingredients, artisanal and authentic process, sense of aesthetics, respect for products, love for people.
Passion, creativity, authenticity are our values.
My story
My name is Roua Hammoud, daughter of immigrants from Syria. Since my childhood, I have been imbued with the values of hard work, honesty and human relationships based on respect.
Self-taught and passionate, I have long made all kinds of homemade desserts, for small and big occasions, for family, friends and friends of friends.
One day, I make my first macaron and I fall in love with this little gourmet pleasure that brings together my two passions: design and pastry.
Achieving immediate success with those around me, I perfected the making of my macarons by developing my knowledge, my techniques and my recipes.
With my family, following the growing demand for my macarons and motivated by the joy and smiles of the people who taste them, I launched my business La Boite Sucrée in 2019 in order to offer our products to a wider audience.
And the adventure continues!